Unilever has joined forces with the Alibaba Group to launch a large-scale closed-loop plastic recycling system in China.
 
The joint initiative – called Waste-Free World – is part of Unilever’s drive to tackle the root cause of plastic waste and think differently about packaging. It is also an active response to the Shanghai government’s plan to create a plastic packaging management system that can be used country-wide to promote a more circular economy.
 
Recycling Machines that Do the Sorting for You
 
The launch of Waste-Free World saw 20 recycling machines installed as part of a pilot program in offices and community spaces in two of China’s largest cities, Shanghai and Hangzhou.
 
“Alibaba is supporting Unilever to make it easier for Chinese consumers to embrace responsible consumption across our multiple cross-platforms, including Alipay, Tmall, Ele.me and Tmall Supermarket by creating a closed-loop scenario for plastic recycling that starts with its purchase, to usage to recycle and repurchase,” says vice president of the Alibaba Group, Jet Jing.
 
Each machine is equipped with AI technology which automatically identifies different kinds of plastic bottle. All that customers need to do is to use Alipay – Alibaba’s e-wallet service – to scan the QR code displayed on the screen of the machine and then deposit the bottle into the recycling bin.
 
The machine does all hard work. Using AI technology, it automatically identifies the plastic the bottle is made of, sorts it and stores it, so that it can be collected and returned to recycling centers and fast-tracked for reuse rather than degraded.
 
Waste-Free World’s ability to pre-sort plastic packaging into its various grades “enhances the quality of recycled plastic bottles and means the reuse of plastic materials will be more effective and could better contribute to a circular economy,” remarks Unilever North Asia’s supply chain vice president, Jennifer Han.
 


Recycling with Additional Benefits
 
Alongside doing their bit to improve recycling rates, consumers earn Unilever coupons and green energy points on the Alipay ‘Ant Forest’ for each bottle they deposit in the Waste-Free World machines.
 
Green energy points are awarded to consumers for low-carbon activities. Consumers collect them and then put them to use planting trees or protecting conservation land. Since Alipay Ant Forest’s launch in 2016, it has helped plant more than 200 million trees in partnership with NGOs in arid areas of China.
 
Keeping Plastic in the Loop
 
For businesses, Waste-Free World’s AI-enabled recycling equipment, logistics and plastic processing make it possible to create a circular economy for plastic waste.
 
“Plastic has its place, but it should not cause environmental pollution,” acknowledges Rohit Jawa, Unilever’s executive vice president of North Asia. “By 2025, we will make an absolute reduction of 100,000 tons in plastic use and promote the use of recyclable plastic, so that we can halve the amount of virgin plastic we use in packaging and help collect and process more plastic packaging than we sell.
 
“We believe Waste-Free World, jointly launched with Alibaba Group, will become the ‘green engine’ of the circular economy for plastic packaging in China,” he says.